Meet SimWell

• Industrial Engineer
• Working in Simulation since 2006
• Co-Founder/CEO of SimWell
• Applied in hundreds of projects
• Business-Focused Engineer

• Industrial Engineer
• Working in Simulation since 2011
• Mastermind at solving problems and applying/integrating different technologies to solve business problems
• Expert integrator of different technologies to solve business problems
  • Simulation, Optimization, AI and Digital Twins.

• Partner and General Manager, APAC
• Deep Expertise in Simulation 
• Architecture and Modeler

• Bachelors in Industrial Engineering
• Rigorous and Driven Person
• Lean Six Sigma Green Belt Certified
• Specialized Graduate Diploma in Engineering Project Management

• Supply Chain and Logistics Background
• Bachelors of Engineering in Operations and Logistics
• Masters of Engineering in Simulation

• Bachelors in Industrial Engineering
• Promising engineer with a great future
• Exceptional talent
• Lab Assistant for Alex Ouellet class at ETS

• Industrial Engineer
• Lean Manufacturing Specialist
• Lean Six Sigma Green Belt

• Working in Simulation since 2007
• General Manager and CRO, SimWell
• Global Sales Manager, Arena Simulation, Rockwell Automation

• Master's Degree in Industrial Engineering
• Deep experience in simulation, optimization, and analytics
• Six Sigma Green Belt certified

Joost Smits is a commercial and technical leader with over a decade of experience at the forefront of simulation, transportation, and infrastructure solutions. As Managing Director for SimWell Europe, Joost combines deep domain expertise with a practical understanding of operational complexity to help clients harness simulation for better planning, performance, and decision-making.

Before joining SimWell, Joost held successive leadership roles in a Netherlands-based optimization software company, where he led sales engineering, business development, and commercial operations. His work spanned logistics, transportation, maritime, and manufacturing sectors—bringing together client teams, technical solutions, and market opportunities across Europe. He also managed a public transit analytics tool and developed a reputation for turning complexity into clarity in high-stakes planning environments.

• Ph.D. in Systems Engineering
• Working in consulting, modeling/simulation, and advanced analytics since 2007
• Broad range of experience applying modeling/simulation and advanced analytics across industries
• Adjunct faculty, instructing courses in operations management and business analytics

• Master's Degree in Engineering Management

• Trusted advisor to executives across supply chain, manufacturing, logistics, and government sectors

• Specializes in simulation, optimization, and digital twin solutions that drive operational excellence and decision automation

• Leads strategic growth at SimWell by partnering with technical experts to align high-impact solutions to client needs

• Former global sales leader for Arena Simulation at Rockwell Automation

• Known for simplifying complex problems, communicating with clarity, and guiding teams to own and scale their capabilities

• Degrees in Communications & Psychology

• Bachelor in Industrial Engineering
• Experience in Logistics and Manufacturing

• Bachelor’s and Master’s degrees in Industrial and Systems Engineering
• Lean Six Sigma Green Belt Certified

• Bachelor's Degree in Mathematics
• Experienced in Statistical Programming

• Bachelor's and Master's degrees in Industrial and Systems Engineering
• Experience in defense, manufacturing, and logistics

• Self-Taught Front-End Web Developer
• Java Full-Stack Development Bootcamp Graduate
• Bachelor's Degree in Counseling/Psychology
• 3 years of experience

• Bachelor’s Degree in Mechanical Engineering
• Master’s Degree in Industrial and Systems Engineering
• Certified Lean Six Sigma Green Belt

• Bachelor's Degree in Operations and Logistics Engineering
• Strong analytical and optimization skills

• Bachelor's Degree in Mathematics; Master's Degree in Industrial Engineering
• Background in data analytics and simulation modeling for material handling integrators and manufacturing
• Passionate about solving problems and turning data into insights
• Lean Six Sigma Green Belt

• Ph.D. in Industrial Engineering
• Experienced in Mathematical Modeling, Optimization, and Machine learning
• Teaching and Working in Simulation since 2008

• Master's Degree in Industrial Engineering
• Expert in combinatorial/optimization problems

• Bachelor's Degree in Computer Science
• 8 years of coding experience
• Passionate about Web Development

• Bachelor's Degree in Industrial Engineering
• Experienced in large Manufacturing, Supply Chain, and Logistics projects

• Bachelor's Degree in Industrial and Systems Engineering
• Certified Six Sigma Green Belt
• Experienced in supply chain and manufacturing data analytics

• Bachelor's Degree in Industrial Engineering
• Operations experience in international transportation and supply chain
• Strong simulation and optimization skills
• Lean Six Sigma Green Belt

• Bachelor's Degree in Mechanical Engineering
• Passionate about Industrial and Mechanical Simulation
• Experience in 3D modeling

• Master's Degree in Automation and Control Systems
• Background in Project Management and Software Development
• 8+ years in Oil and Gas, Retail Industry experience

• Bachelor’s & Master’s Degree in Computer Science & Engineering
• Experienced in Simulation, Optimization, and Analytics
• Passionate about Supply Chain Management

• Master's Degree in Industrial Engineering and Management
• Bachelor's Degree in Computer Science and Engineering
• Bachelor's Degree in Computer Science and Engineering

• Bachelor's Degree in Computer Science with a specialization in Web and Mobile Programming
• Certified Scrum Master (PSM) and Product Owner (PSPO)
• Specialization in Web Design and User Experience

• Ph.D. in Mining Engineering (Simulation and modelling based)
• Deep expertise in modelling, simulation and analytics across industries
• Strong analytical & problem-solving skills

• Bachelor's Degree in Industrial & Management Systems Engineering
• Experienced building capacity modeling tools in the semiconductor industry
• 10 years of experience in the U.S. Army and Army National Guard

• Bachelor's Degree in Operations and Logistics Engineering
• Experience in project management in an industrial environment

• Bachelor's Degree in Operations and Logistics Engineering
• Won first place in the International Arena simulation competition organized by IISE two years in a row (2016-2017)
• Experience in transportation, supply chain, and warehouse and distribution logistics

• Bachelor's Degree in Mechanical Engineering
• Deep consulting experience in Discrete Event Simulation
• A solution provider with strong analytical skills

• Full-stack web and automation software developer
• Experienced in database management and process facilitation
• Fast learner with a solution-driven way of thinking

• Master's Degree in Automated Manufacturing Engineering
• Supply chain planning background
• Strong analytical and optimization skills

• Master's Degree in Organizational Leadership
• SHRM-CP (Human Resources Certified Professional)
• 20+ years of Customer Service Experience

• 10+ Years of Administrative Support Experience
• 7+ years of Customer Service Experience
• International Customer Service and Reservations Certified
• Degree in Travel Organization and Computer Science

• Bachelor's degree in International Relations.
• 14 years of experience in Market Research, & Business Development across various industries, primarily in Technology and Innovation.
• Passionate about technology and behavioral analysis to understand customer needs.
• Cuatrilingual: Fluent in English, French, and Spanish, and currently learning Italian.

• MBA in Operations and Supply Chain Management
• Bachelor's degree in Mechanical Engineering
• Passionate about Supply Chain, Optimization & Digital Twin

• Bachelors in commerce & certified in secretarial practice
• 10+ experience in Admin, office management & customer service
• Passion for supporting dynamic teams and driving business growth

• Degree in Business Administration with a concentration in Finance and minor in Economics.

• Fluent in French and English

• Passionate about building meaningful interpersonal relationships with others.

• Bachelor’s Degree in Mechanical Engineering, Master’s Degree in Industrial Engineering

• Experience with optimization algorithms for routing.

• Experience in simulation modeling for mining and logistics.

• Bachelor's and Master's degrees in industrial engineering.

• Experience in logistics and supply chain.

• Bachelor's degree in Corporate Finance

• 7 years of simulation experience

• Experience in Mining & Metals, FMCG, Oil & Gas
• Two-time "AnyLogic Cloud Model of the Month" award winner

• Full Stack Development: Proficient in both frontend and backend technologies, ensuring comprehensive web application development.

• DevOps: Skilled in DevOps practices, streamlining deployment and fostering collaboration between development and operations.

• AI Innovation: Familiarity with machine learning and AI related technologies.

• Problem-Solving: Emphasizing strong analytical and algorithmic skills for effective software development.

• Bachelor's Degree in Applied Mathematics; Master’s Degree in Data Science.
• Experienced in statistical programming, optimization, and operations research.
• Expertise in railroad simulation, route optimization, and terminal capacity planning.
• Passionate about storytelling with data.

• Industrial Engineer
• Process Optimization using Simulation
• Experience working in heavy manufacturing, ports and logistics, mining and bulk material handling ports
• Project Management

• 8+ years as a Human Resources Administrator in the Canadian Armed Forces.
• Expert in administration, customer service, and office management.
• Skilled in adaptable problem-solving.

• Fluent in both French and English.

• Bachelor’s degree in industrial engineering.
• Lean Six Sigma Green Belt Professional.
• Experienced in manufacturing, processing, supply chain and logistics.
• Passionate about analyzing and solving complex problems.
• Fluent in both French and English.

• Bachelors in political science
• 10+ years experience in Admin, office management & customer service
• Passion for supporting dynamic teams, innovation/creativity, and driving business growth

• Master’s Degree in Information Technology
• Experienced in Full Stack Development, DevOps, and Cloud Computing.
• Passionate about learning and building great products to clients.

• Bachelor’s degree in Industrial Engineering

• Passionate about turning data into clear, impactful stories.

• Strategic Advisory & Alignment: Trusted partner to C-suite Executives, closing the gap between discovery and decision to ensure simulation, optimization, & Digital twin solutions get implemented. 

   

• Leadership & Ownership: Guides Stakeholders through high-stakes infrastructure shifts and decision intelligence initiatives with extreme ownership, principled transparency and the composure to create clarity in ambiguity. 

   

• Impactful Discovery: Uses a structured high volume discovery process to expose what others miss, surfacing hidden friction and converting complex technical architectures into actionable roadmaps that build lasting partnerships. 

   

• Professional Foundation: Built a foundation in global enterprise strategy and client relationships at Apple, bringing that rigor to every client engagement at Simwell. 

• Bachelors in Mechanical Engineering

• Industrial Engineering Expert

• Simulation And Emulation Expert

• Lean Six Sigma Green Belt